Slay on a Budget: brands that will blow your mind without breaking the bank
Beauty companies are constantly evolving to fit the needs of their ever-growing clientele. The beauty industry in the United States alone racked up a whopping $46.2 billion in sales in 2015. While there are many brands that are considered cult favorites, like MAC Cosmetics and Kat Von D, newer and more underground brands are starting to see the light of day. Here are a three lesser-known beauty companies that shine.
1. Youth to the People
This 100% vegan skincare line is made with leafy greens such as kale, spinach, and alfalfa. Inspired by their grandmother, two cousins started up this brand a few years back to promote a natural and eco-friendly alternative to skincare. With its sleek and minimalistic packaging, Youth to the People is targeted towards Millennials and encourages preventative anti-aging measures for skin.
2. ColourPop Cosmetics
ColourPop is an exclusively online brand that is most widely known for their long-lasting and colorful Ultra Matte Lipsticks (that are reportedly the exact same formula as Kylie Jenner’s line). Not only is this brand given the cruelty-free stamp from PETA, they also offer affordable makeup that is trendy as well as high quality. Whether you’re searching for a creamy highlighter that’ll make you look like a Glowing Goddess or an eyeliner for that perfect wing, ColourPop’s budget-friendly products won’t disappoint.
3. Milk Makeup
Launched in 2016, Milk Makeup is made for people on the go who don’t have hours to spend on makeup application. Their products, which are meant to be applied with fingers, are made with natural ingredients and offer unique packaging. Many of Milk Makeup’s products, like their best-selling Blur Stick, are designed in a roller-ball type fashion, making application swift and mess free.
Click on the photos above to be redirected to the online stores for each brand! Happy shopping!